Learning Journey

Program Structure:

CUSTOMER FIRST (4H)

-		Program Opening João Ribeiro da Costa
-		Digital Transformation: the new social behaviors and the new customer Nuno Vaz Neto

COMO AS NOVAS TECNOLOGIAS DIGITAIS MUDAM OS NEGÓCIOS (7H)

-		The 5 base technologies João Ribeiro da Costa
-		IoT: Internet of Things João Ribeiro da Costa
-		Artificial Intelligence Miguel Godinho Matos
-		Data Science and Big Data Miguel Godinho Matos

YOUR PATH TO DIGITAL TRANSFORMATION (10H)

-		Digital diagnosis João Ribeiro da Costa
-		Rethink business models João Ribeiro da Costa
-		Strategy driven by digital João Ribeiro da Costa
-		Organize the digital transformation João Ribeiro da Costa
-		Identify digital transformation initiatives João Ribeiro da Costa
-		Hands on Project: defining the vision, selecting the DT initiative João Ribeiro da Costa Tiago Luís

DESIGN THINKING & SERVICE DESIGN: CENTRAR A ORGANIZAÇÃO NO CLIENTE (10.5H)

-		Centrar a organização no Cliente Tiago Luís
-		Discover the (new) Unmet Needs Tiago Luís
-		(Re)Design the Customer Experience Tiago Luís
-		Develop a culture of experimentation Tiago Luís
-		Change Management Hendrik-Jan Laseur

AGILE: ACELERAR O DESENVOLVIMENTO DE SOLUÇÕES (7H)

-		Foundations of Agile Adilson Simões
-		Building the bridge between a prototype and software development Adilson Simões
-		Hands on Project: Town Hall João Ribeiro da Costa Tiago Luís
-		The value of MVP's Adilson Simões
-		Creating agile teams, product owner, design master, scrum master Adilson Simões

MAKING DIGITAL TANSFORMATION HAPPEN (20.5H)

-		Hands on Project: finding innovative solutions João Ribeiro da Costa Tiago Luís
-		Conflict Management: what can go wrong in digital transformation? Hendrik-Jan Laseur
-		Hands on Project: performing the digital transformation João Ribeiro da Costa Tiago Luís
-		Detail Digital Transformation Talks: discussing real cases * * The session will take place outdoors, outside the premises of CATÓLICA-LISBON, in a place to be announced.
-		Detail Final Groupwork Presentations João Ribeiro da Costa Tiago Luís I - Students are invited to bring their own cases to become candidates of being a case study for the program; II - The program organization will establish contacts with concrete companies and organizations to present themselves as case studies; III - It will be promoted the organization in groups and collaboration among participants;