In the present disruptive context, consumers have been forced to embrace the online world. However, skill imbalances and gaps in supply, technology, infrastructure and processes in this ecosystem affected the customer experience, which meant that the companies that were able to respond effectively reaped enormous benefits. And if some companies found that the potential gains are very wide-reaching and speeded up their plans, others were not up to this challenge and therefore had to invest in technology, processes, talent and digital skills if they wanted to remain relevant.

There is much yet to be done in e-commerce to consistently respond to customer expectations, as customers are now more willing than ever to increase their spending in more categories of online products. The good news is that this is easier than you might think! Technology is abundant and accessible. There are many and varied best practices.

This program is aimed at training leaders to respond pragmatically and effectively to this huge challenge, issuing a call to action and providing for the practical implementation of the skills acquired.

• Company professionals at all levels who wish to boost their skills in this area, Level C, 1st and 2nd lines;
• Digital, commercial and management teams, as well as talents that have been identified as having high potential and entrepreneurs in a wide variety of areas.