Block 1: Strategic Management in the 21st Century
| 1) |
The Global CEO Mindset for the 21st Century: Sustainability, Digitalisation and Leadership
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| 2) |
Strategic Management
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| 3) |
Social Innovation and Entrepreneurship
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| 4) |
Strategic Management and Schemas
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Block 2: Macro-Economic Trends and /Unstoppable Changes
| 1) |
Economic Model of Development
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| 2) |
Business Ethics
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| 3) |
CEO Mindset and Key Challenge
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Block 3: Marketing and Value Creation
| 1) |
Customer Centricity
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| 2) |
Strategic Positioning and Offer Differentiation
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| 3) |
Marketing and Sales Analytics
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| 4) |
Commercial Negotiation and Persuasion (Customers and Suppliers)
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| 5) |
Digital Marketing
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Block 4: Innovation management
| 1) |
Innovation in the 4th Digital Era
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| 2) |
Marketing: Value Creation for the Customer
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| 3) |
* Módulo lecionado em inglês
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| 4) |
Business Analytics - Artificial Intelligence Applied to Management
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| 5) |
The Innovation Process
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Block 5: Leading in a Context of Change
| 1) |
Lead Work Teams
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| 2) |
Leading Change Processes
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| 3) |
Communication and Conflict Management
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| 4) |
Difficult Conversations
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| 5) |
Leadership in a Changing Context
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Block 6: Finance and Value Creation
| 1) |
Analysis of Reports and Accounts
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| 2) |
Budgeting and Management Control
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| 3) |
Performance Monitoring and Evaluation in Times of Uncertainty
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| 4) |
Investment Decisions
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| 5) |
Financing Decisions
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| 6) |
Fintech
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| 7) |
Finance and Value Creation
|
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| 8) |
Sustainable Finance
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Corpo Docente:
EXECUTIVE EDUCATION - OPEN PROGRAMS
Patrícia Rodrigues
78th Edition*: starts on November 18th, 2022
*Applications open until November 11th, 2022
This program will be taught in Portuguese.
Classes: Fridays, from 2:30 p.m. to 7:30 p.m. and Saturdays, from 9 a.m. to 1 p.m.
Duration: 6 months | total of 162 hours