We strongly believe, the fulfilment of Purpose needs to go much beyond the traditional business concepts of Vision & Mission.
CATÓLICA-LISBON is first and foremost a Community of Knowledge. A place where knowledge is absorbed, discussed and further developed, leading to a deeper understanding of economic processes, organizational lives and individual behaviors. It is a place where uncomfortable questions are asked and a deeper understanding of the economic world is developed, including its interactions with the other facets of society – environmental, political and social. Because knowledge is vast and facts are easily available, a knowledge strategy needs to be able to codify and simplify our complex reality to make it understandable and actionable.
Our School is also a place for Inspirational Learning, for shaping the minds and hearts of the current and future generation of entrepreneurs, managers and leaders. Equipping them with the ability to understand themselves and their corporate reality, to ask the right questions, to apply effective tools and processes, and realize their potential to be drivers of positive change in their organizations and society. Our teaching intends to be illuminating, inspirational, theoretically sound and applicable to concrete issues.
But to realize our purpose, beyond knowledge and learning, we must focus on Impact. CATÓLICA-LISBON has a systemic influence much bigger than its size. We are truly influential in society because we are key players in the business & economics ecosystem. Each of our students can potentially be a leader of thousands. Each of our Professors can potentially guide allocation of resources worth billions. A powerful knowledge insight can transform business practices and behaviors globally.
With oversized influence comes oversized responsibility. We have therefore the responsibility to develop knowledge that can become a positive instrument for the progress of society. The responsibility to train ethical and responsible leaders capable of making the best use of the resources and talent they have available. The responsibility to focus our knowledge assets and human talent on the issues that most trouble companies and our society.
Católica Lisbon School of Business & Economics will find its purpose on pursuing research, teaching and outreach initiatives that can powerfully contribute to the development and progress of our society. It will be a catalyst for new initiatives and a promoter of partnerships for impact aligned with the UNs sustainable development agenda. A Business School for Impact.