Block I: The Basics of Marketing and Branding
1h
Program Opening
Kyryl Lakishyk keyboard_arrow_right
3,5h
Detail keyboard_arrow_up
Strategic Marketing and Fundamentals of Branding
 Kyryl Lakishyk keyboard_arrow_right
Module taught in English.
3,5h
Knowing the Consumer
Rita Coelho do Vale keyboard_arrow_right
3,5h
The Power of Brands
Carlos Coelho keyboard_arrow_right
3,5h
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Brand Positioning
 Kyryl Lakishyk keyboard_arrow_right
*Module taught in English.
BLOCK II: BUILDING AND CREATING A BRAND
3,5h
Brand Design and Elements
Oliver Perez keyboard_arrow_right
3,5h
Marketing Mix of Branding
Pedro Celeste keyboard_arrow_right
3,5h
Luxury and Premium Branding
Rita Torres Baptista keyboard_arrow_right
3,5h
Communication and Branding
Rosário Pinto Correia keyboard_arrow_right
BLOCK III: MEASURE AND MAXIMIZE BRAND PERFORMANCE
1,5h
Vista Alegre: Lifestyle Brand Challenge
Nuno Barra keyboard_arrow_right
2h
Brand Value Management
Pedro Tavares keyboard_arrow_right
3,5h
Management Strategies of Brand Portfolios
José Manuel Martins Dias Gomes keyboard_arrow_right
3,5h
Branding Globally
Wilson Bastos keyboard_arrow_right
3,5h
Customer Engagement Strategies
Maria Estarreja keyboard_arrow_right
10h
Detail keyboard_arrow_up
Vista Alegre Challenge *
 Kyryl Lakishyk keyboard_arrow_right

* This session will be outside of the UCP facilities (check calendar).

 

Faculty