Program Structure:
keyboard_arrow_up Opening of the Program (1H)

Welcome Session and program introduction.

 
keyboard_arrow_up Social Media as a Marketing Tool (6H)

In this session, the participant will understand how the Facebook Business Manager can improve his business, through the elaboration of promotions to different phases of the conversion funnel, as well as the implementation of strategies that allow the uptake of possible clients.
keyboard_arrow_up The Power of Content (3H)

In this session, the participant will learn how to reference their products and services; bearing in mind to improve the conversions and show the audience how to solve their problems.
keyboard_arrow_up Optimize a Website with Search (3H)

It will be lectured in this session various techniques and strategies to make you able to optimize your webpages for the search engines, and so improve their position, traffic and conversion.
keyboard_arrow_up Increase Conversations with Google Adwords (4H)

In this session, it will be analysed the tools needed for campaign optimization, the key-word choice and the execution of search network campaigns and display.
keyboard_arrow_up Measuring with Google Analytics (3H)

In this measurement session, the participant will get a wider view of the power of digital analytics tools. By using Google Analytics as the main tool will reveal the role that is played in the daily operationalization of digital marketing activities.
keyboard_arrow_up Implementig Tags with Google Tag Manager (2H)

The participants, in this session, will analyse how the Google Tag Manager enables to analyse the consumer’s behaviour by using tags on the website, which allow taking strategical decisions for the business.