In a world where each time is more connected and competitive, the digital platforms and the technology are still essential in the corporate activity. These platforms work is various dimensions, such as growth, range and brand visibility. It is fundamental to master the digital marketing tools to match the organization strategies to an industry that lives in constant evolution.

This program would like to provide to their participants the knowledge about its use in different solutions that, as a whole, are crucial to develop any type of digital marketing campaign succeeded, highlighting the social media’s tools, Search Engine Marketing, Google Analytics, Google Adwords, Content and the implementation of Google Tag Manager. The program has a practical approach about each solution, such as its application, fundamental to the development of one strategy which might stand out in an even more complex digital ecosystem.

The Marketing Tools in a Digital World program allows the participants to operate in a marketplace each time more disruptive and competitive along their last trends.

• Professionals who want to understand which are the channels in which they should invest and desire to dig deeper their knowledge in digital platforms;
• Professionals who work in marketing and corporative communication;
• To all interested in marketing that has as a goal increase the comprehension about techniques and tools that contribute for the business development.