"O curso demonstrou a urgência da mudança de mindset das empresas e dos líderes apontando os caminhos possíveis para a adoção do Responsible Business. Além dos encontros semanais e do compartilhamento de excelente material de leitura, considero fundamentais os desafios semanais e o projeto aplicado. As atividades programadas permitiram uma profunda reflexão sobre a empresa onde atuo: as orientações e o acompanhamento individual se traduziram em uma rápida evolução do meu aprendizado. Foi uma experiência fantástica!" 

This course allowed to develop the skills and sense of responsibility for the theme of purpose, sustainability and needed engagement with the stakeholders.
 
We developed responsible leadership and shared value strategies, as well as decision taking adapted to society’s interests according to 2030’s agenda: Goals for Sustainable Development.
 
It was possible to improve in the holistic sense our current approach to sustainability and understand that the company, like the stakeholders, has commitments to the society.
 
Build energies, by our image of purpose, with stakeholders, allow to raise our company to higher levels of creativity and sustainability.
 
We determined the main challenges of sustainability (social and environmental) of the companies we work at, as well as we developed a clarification for the message of the purpose, mission and company’s vision.
 
We developed a Business Case for sustainability, and we established projects aimed to create value for business and society.
 
The following themes were also remarkable: the importance of internal and external communication in our sustainability business and our leadership as Responsible Business. We shared the results from some ESG indicators (on the environmental, social and management’s scope) to our main stakeholders, in order to all of us be oriented for a common purpose.
 
Thanks to all the team that made and organized this course.
 

"In the Purpose Driven Business program we reaffirm our conviction that the way to sustainability in the centre of any successful company’s strategy. Inspire us to look for out “raison d’être” and establish methodologies to ensure the company’s alignment with that purpose. The experience sharing of various companies enhance the course’s experience. The course helps us interiorize the concept that every company exist in Society and the Society, and for that, they should define their strategy taking into account the ecosystem where their stakeholders' act and their interests."

I was founding and managing startups the old-fashioned way - profit driven only. It felt wrong. This executive training in Católica was the push I needed to turn my business a “Responsible Business”. It's urgent other business leaders do the same. Act now or it will be too late.

The climate changes impact evolution, each time bigger, resulting from the human activity and socioeconomic models of consumption and production, show a progressive damage of the natural resources, the danger to biodiversity, the risks to public health and emphasis of the inequalities.

In this context it is essential for the companies to take the lead as main characters of an effective change.

It was because of that reason that I enrolled in the Purpose Driven Business course, looking for justify what we feel about Futurismo Azores Adventures.

The goal wasn’t cheated on. In this brief journey, along with a careful, responsive and present teaching staff, who made us create a good environment for debate and sharing, underlie our internal and external acting, giving not only the tools for the current management, but also a clear support to the better vision, goals and ways to prepare for the future.

To be connected to various associations, and even with the large training in this area, this course enabled me to rectify my flaws and get much more practical and effective tool to the needed disruption and the needed impact.

For all that was said I cannot stop to recommend to everyone this formative course, with everything that teach and made us reflect.

"An excellent course, very well organized and with enormous content quality. Excellent support materials and a very successful interactive platform. Very useful and a huge help for our effort for the promotion of a bigger awareness about Purpose Driven agenda."

It was with pride that I enrolled in the first edition of the program Purpose Driven Business. Therefore, I highlight the innovative content lectured, super relevant and very high quality. All of this was lectured through a dynamic platform, very practical and quite intuitive.
 
On the course of 4 weeks, we are challenged by staff of excellence, reflecting how the purpose strategically impacts the organizations, people and planet.
 
Greenwashing’s aside, there’s no turning back… This course promotes a responsible culture and invites all the participants to lead their organizations with a purpose and impact!

"Foi um curso muito interessante e para mim, que sou Advogada, muito inovador em termos de conteúdo. O curso está bem organizado e beneficia de um formador e tutora muito profissionais e atentos às necessidades individuais de cada formando, ao seu percurso profissional e nível de conhecimento nesta área. O facto de ter sido lecionado online prejudicou em parte o aprofundamento da network entre participantes, mas o formato da plataforma digital utilizada permitiu manter o contato e a partilha de conhecimentos que se mantém até hoje através de WhatsApp. Recomendo vivamente este curso para todos aqueles que estão a lançar ou relançar um projeto na área da sustentabilidade na sua empresa ou organização ou mesmo aqueles que querem aprofundar o seu conhecimento nesta área da responsabilidade corporativa."

The troubled times we’re currently living where the human being fights for his survival, for his basic needs, but also for the economy, sociology and psychology, makes us understand that if we keep doing what we have been doing so far, as individuals and societies, and as governmental and economic agents, it simply is unsustainable.
 
The paradigm shift is not a futuristic view shared by a group of “dreamy and optimistic benefactors”; it is a strong need important to improve and prosper as living beings. It is certain that the government has a fundamental role in Governance of new economic and social models; then the decisive players in this change are the consumers with their day-to-day choices. They will make the companies to change their way of acting by looking for more sustainable forms of business, the profit won’t be the main goal, but a tool to help the companies work and produce a “Shared Value” partaken of the several stakeholders who gravitate in his universe.
 
The Executives’ training program at Católica dedicated to Purpose Driven Business was an excellent tool to understand the nuances present in this new reality, by exploring not only the theoretical concepts and the big academic thinkers of this theme, but also with a very important practical component with plenty of examples and real testimonies, from the portuguese reality and international reality.
 
Not forget to mention the excellent training team with deep understanding of the themes and continued availability, allowing the sustained interactivity in the discussion of the issues proposed. It is a team with diverse team members, and therefore full of multiple and valuable experiences for the debate.
 
I would say we are dealing with a fundamental course for any management element in a company, dedicated to a mandatory theme nowadays. For some is just a matter of survival, and for the ones more prepared will be indeed an excellent source for competitive advantage.