Presentation

Intensive online program
with personalized monitoring

 

To be a “Responsible Business” became an unstoppable Macro Trend; being more and more important that the companies embrace the social and environmental worries when defining their business strategies.

The correct and balanced management of all “stakeholders” - local communities, employees, environment, diversity, ethics, etc. - will become the next source of competitive edge for the companies, and the “business case for action” is increasingly evident.

How to transform your company into a Purpose Driven Business?

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1. - Be a "Responsible Business".
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2. - Understand the "Business Case for Action".
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3. - "Purpose" as a strategic act guide 

And it is in this context that the concept of Purpose emerges, emphasizing even more the value creation through this way - Purpose-driven Business will make the difference.


 

This program will provide the participants with the tools which will allow them to define their best strategies to build a Purpose Driven Business.

 

Main benefits

Innovative program in Portuguese (some of the materials used may be in English).

Continuous debate and forum in real time with feedback and interaction with the professor and colleagues.

Development of one project over the course about a business case applied in a company.

Fine material developed exclusively for this course (videos and documents).

Evaluation of all weekly assignments with personalized feedback.

Expert individual guidance.

This program is aimed for

  • Senior or Intermediate professionals who the organization finds important to deepen the knowledge on the subject, in order to be capable to help promoting the “Responsible Business” agenda within their company;
  • Managers/entrepreneurs who pretend to develop an implementation strategy of purpose in their organizations.

Gulbenkian scholarships green competences for executives

To promote a more sustainable society, an economy that contributes for the social balance and the environmental regeneration, and a business world with a purpose, Calouste Gulbenkian Foundation assigns scholarships with the same amount as the total tuition fee of this course, to professionals with high potential to influence and transform their organizations. This scholarship is focused specifically to employees of SME, micro-companies, startups and social portuguese companies, as well as businessmen/entrepreneurs.


To apply for the scholarship, you must submit your application to the Program by May 6th, 2022 and, when filling in the "Observations / Additional Information" field (last field of the form), you must enter the indication "Candidatura Bolsa Gulbenkian".

Verification of the suitability:

1) The granting of the scholarship by the Calouste Gulbenkian Foundation presupposes the prior verification of the suitability of the respective beneficiary by measuring, namely, the fulfillment of the obligations towards the Tax Authority and Social Security, that it is not an entity sanctioned by national and international standards and that it is not in default with the Foundation.

2) For the purposes of the previous number, and in case of selection, the presentation of the following documents is mandatory:
a) Certificate of non-debt to the Tax Authority;
b) Certificate of non-debt to Social Security.

Contact us for more information.

     

Testimonials

Executive Education - Purpose Driven - Sandro Rego
Sandro Rego
Cofundador, Priori - Comunicação com Propósito
Purpose-Driven Business
"As empresas orientadas por um propósito têm maior produtividade, aumentam as taxas de crescimento, atraem e retêm talentos, diferenciam-se da concorrência e fazem a diferença ao causar impacto social positivo na sociedade. Essas são as principais e valiosas mensagens que ficam após ter participado do curso Purpose-Driven Business. Ao alinhar negócio e propósito, o programa comprova a necessidade das empresas evoluírem e se transformarem positivamente e complementou o meu conhecimento a ser aplicado nos clientes nas consultorias de comunicação estratégica que faço."

Contacts

EXECUTIVE EDUCATION - OPEN PROGRAMS

Andreia Hidalgo

More Information

Starts on: to be confirmed

Duration: 46 hours