Associate Professor of Marketing at IPAM Lisboa. Assistant Professor (Adjunct) at Católica Lisbon School of Business & Economics and Research fellow at ISCTE-University Institute of Lisbon.
Marta holds a PhD in Marketing at ISCTE-Lisbon University Institute. Previously she was a Visiting Doctoral Student at the Open University, United Kingdom and Visiting Postdoctoral Research Fellow at Nova School of Business and Economics (NovaSBE), Portugal. Her research has appeared at the Journal of Academy of Marketing Science (JAMS), Journal of Small Business Management, among others. Trainer and Mentorship of Social Entrepreneurship Projects at IES- Social Business School (powered by INSEAD). With a vast experience in managing hybrid organizations in health and education sectors.