Paula Panarra has been working at Microsoft for eight years. She started as the Marketing Lead, having responsibility on Business Markets, Consumer and Digital. After three years as Marketing Lead she then followed as head of Marketing & Operations, responsible for all Operational activity, Business Development as well as Marketing Investments. After that, she took the role of Public-Sector Lead, driving Digital Transformation in government entities and public administration.
Paula Panarra has a degree in Chemical Engineering by Instituto Superior Técnico and has more than 20 years of experience as a business leader. Before joining Microsoft, Paula Panarra worked for more than 15 years for multinational Procter & Gamble. She was responsible – first – for Financial Management, then, she was Head of Operational Communication and Marketing.
She is, since December of 2016, the General Manager for Microsoft Portugal supporting customers with Microsoft mission to “empower every person and organization in the world to achieve more”.