Prof. Helena Rodrigues holds a Ph.D. in Management-Specialization in Marketing from ISCTE-IUL, Lisbon, Portugal. She currently lectures in ISCTE- Shopping Tourism and Luxury Retail Management-MSc Erasmus Mundus in Tourism Development and Culture; MSc in Hospitality and Tourism Management, and Marketing Strategy in MSc in Marketing. Her main publications are in the area of Medical Tourism, Wellness and Health Tourism, Service Quality in Hotels, Social Media, and Higher Education.