.Miguel Fontes Rita holds a management degree at Católica-Lisbon School of Business and Economics and an MBA at IESE Business School in Barcelona. His extensive professional experience includes leading the creation, development and internationalization of different brands and product proposals in across Europe, Middle East and US, developing and supplying products for companies such as Pret a Manger, Starbucks, Whole Foods, EasyJet and MacDonald’s. As Sales and Marketing Head. he has worked in different multinational FMCG and Health companies as Kellogg’s, Colgate Palmolive, Johnson & Johnson and Novartis, awarded Start-ups and family enterprises . He is an invited Mentor at Start up Lisboa and invited teacher at Católica Lisbon School leading the New Product Innovation Module