Description:

"Either we have a sustainable and responsible business or we will not have a business at all."​

There is a generalized conception that being a “Responsible Business” has become an unstoppable Macro Trend, where there is a general acceptance of the importance of companies to include, more and more, their social and environmental concerns in the definition of their business strategies.

If it is certain to assume that without economic sustainability hardly there is social and environmental sustainability, it is too more and more certain that without the social and environmental concerns of the companies, hardly they will be able to preserve their economic sustainability. There are no sustainability strategies. Sustainability is The strategy.

A “Responsible Business” goes way beyond the Environment, being a subject that covers areas that go from Ethics to Local Communities; from the way companies treat their employees to the existing Diversity of gender and racial discriminations to the way suppliers treat their own employees, from the interaction with the Media to the way Clients are treated.

To correctly balance all these “stakeholders” will continue to be a competitive advantage to companies, and the “business case for action” is increasingly more obvious. In this program, participants will be provided with the necessary tools to empower them to define the best strategies to face all these challenges.

Who is it aimed for:

Senior or middle management for whom the organization considers relevant to deepen their knowledge in this subject, in order to be able to leverage the “Responsible Business” agenda in the company.

 

Support from the Calouste Gulbenkian Foundation

The Calouste Gulbenkian Foundation supports this program through the assignment of 5 scholarships equivalent to the total amount of this course’s fees. The objective of this project is to promote the green skills of professionals with high transformation potential in their organizations, being specifically aimed for PMEs collaborators, microenterprises, startups and portuguese social companies.

Applications for this scholarship must be submitted by February 28th, 2022. Submission must be made via the usual form, containing “FCG Scholarship” in the remarks field.

Contact us for more information.

Testimonials:

Responsible Business_Duarte Meirelles
Duarte Meirelles
Diretor Relações com Investidores e Responsabilidade Social, José de Mello
Responsible Business: Próxima Fonte de Vantagem Competitiva

The success of companies in the present and in the future will only be ensured by those who take environmental, social, economic and ethical concerns as their (own) purpose, with an integrated perspective of all the stakeholders. It was through the “Responsible Business: Next Source of Competitive Advantage” program that I deepened (my knowledge in) this theme, not only through the excellent faculty, but also through the sharing among fellow participants who had different business backgrounds. It was a very intensive time, due to the themes’ richness that motivated a contagious enthusiasm among the work teams. I highly recommend attending this program. Congratulations to CATÓLICA-LISBON for this initiative.

Key Takeaways:

Increase consciousness of this Macro Trend.

Be introduced to processes and tools that can lead to the definition of these strategies.

Prepare participants for the internal debates in their companies, about the best strategy to follow in order to tackle these challenges.

Contacts

EXECUTIVE EDUCATION - OPEN PROGRAMS

Andreia Hidalgo

More Information

5th Edition: to be confirmed

Classes: Wednesdays and Thursdays, from 2:30 p.m. to 6:30 p.m.

Duration: 4 weeks | total of 30 hours