Program Structure:

1h		Program Opening Nuno Fazenda Pedro Celeste
7h		Strategy and Planning for Tourism Nuno Fazenda
3h		Seminar on Investments and Financing for Tourism: Instruments, Funds and Opportunities Carlos Abade
3h		Leadership and Human Resources Management Isabel Viegas
7h		Tourism Marketing and Business Plan Pedro Celeste
3h		Commercial and Marketing Metrics Pedro Celeste
3h		Detail Tourist and Cultural Animation - strategy of action - case study and visit to the Parks of Sintra * Nuno Fazenda * Place and monument to be defined
3h		Trends and Challenges in the Hotel Industry: Value Creation Opportunities Hugo Canelas
3h		Product, Service and Customer Satisfaction - case study and visit to Hotel Ritz Lisboa Pedro Celeste
4h		Detail The Management of a Tourist Company - The case of the Pestana Group * José Theotónio *It takes place at the Pestana Palace hotel
3h		Excellence in Customer Service and Empathy Cristina Jardim
7h		Comercial Strategies and Sales Management Miguel Ângelo
3h		Final Project Coaching Nuno Fazenda Pedro Celeste
3h		Luxury, Service in Tourism and Client Experience Mónica Seabra-Mendes
3h		Negotiation and Conflict Management João Matos
3h		Strategies for Investment and Growth in Hospitality and Tourism - case study and visit to the Martinhal Group Pedro Celeste
3h		Digital Marketing for Tourism Pedro Lobo
3h		Winemaking Management - case study and visit to an Winemaking unit Nuno Fazenda
3h		Delivery and Presentation of the Projects Pedro Celeste

CATÓLICA-LISBON